VANESA

GUADARRAMA

about me.

I believe the best digital experiences emerge when design, content, and a deep understanding of people work together.

I am a UX/UI, Graphic Designer, and design educator, and my work sits at the intersection of user experience, communication, and education. I specialize in designing digital experiences that not only look good, but are also clear, intuitive, and meaningful for the people who use them.

Currently, I work as a UX/UI and editorial design educator, where I guide students in developing digital projects using User-Centered Design methodologies, UX Research, information architecture, and prototyping. Teaching allows me to maintain a critical perspective on design and continuously explore new ways to explain, structure, and communicate complex ideas in a simple way.

At the same time, I work as a freelance UX/UI and Graphic Designer, collaborating on projects involving digital interfaces, content strategy, and user experience. My approach integrates UX Research, Interaction Design, and Content Design, allowing me to design digital products from a holistic perspective, considering both the visual experience and the clarity of the content that guides users.

I primarily work with Figma and Adobe Creative Suite, creating wireframes, interactive prototypes, and visual systems that connect user needs with project goals.

Woman with color palette

I am particularly interested in collaborating on projects where user experience, content, and strategic design come together to create digital products that are accessible, functional, and impactful.

services.

UX/UI DESIGN

VISUAL COMMUNICATION

DIGITAL MKT

CONTENT DESIGN

VIDEO MAPPING

EVENT PRODUCTION

UX/UI DESIGN

VISUAL COMMUNICATION

DIGITAL MKT

CONTENT DESIGN

VIDEO MAPPING

EVENT PRODUCTION

FAQs.

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