About the Project

The BÚÚ landing page was designed as a focused digital experience that communicates the organization’s mission to build peaceful communities through art, science, and sports for children and youth.

The project centers on creating a warm, intuitive, and emotionally engaging user experience that allows families, educators, volunteers, and supporters to quickly understand BÚÚ’s purpose, programs, and social impact. The design prioritizes clarity, accessibility, and trust, guiding users through key information and calls to action without overwhelming them.

Soft yet vibrant colors, friendly typography, and organic visual elements were intentionally selected to reflect care, creativity, and hope. The content structure and layout support storytelling while highlighting BÚÚ’s values and ways to get involved.

This landing page functions as both an introduction to the organization and an invitation to participate, translating BÚÚ’s social mission into a meaningful and approachable digital presence.

Team

Methodology

Objective

The objective of the BÚÚ landing page was to create a clear and engaging digital entry point that communicates the organization’s mission, programs, and social impact. The design aims to help users quickly understand BÚÚ’s purpose while encouraging participation, support, and community involvement.

Through an intuitive structure, accessible content, and a warm visual language, the landing page guides visitors to explore the organization’s initiatives and motivates them to connect with and contribute to its cause.

Research Instruments

• Surveys (quantitative research), however in this one there were a couple of open-ended questions to gather more information.

• Interviews (qualitative research)

• User persona

Geographic Area

• Toluca de Lerdo and surroundings

Lean Survey Canva

Empathy Map

User Personas

Persona

Costumer Journey Map

Information architecture