INDUSTRY:
Branding & Visual Design
CLIENT:
Alianza Francesa Toluca
YEAR:
2025
EXPERIENCE:
Graphic Designer/ Visual Designer
Alliance Française-80th Anniversary Logo
about.
Logotype “80 Years of the Alliance Française in Toluca”.
To commemorate the 80th anniversary of the Alliance Française in Toluca, I designed a logo that blends identity, history, and territory. The abstraction of the Nevado de Toluca vector symbolizes the cultural and geographical roots of the institution, while its clean and modern design reflects the Alliance's evolution and projection in the community. This logo not only celebrates its history, but also represents its commitment to spreading the French language and culture in the region.
challenge.
First Stage
First, an analysis of the visual identity of the Alliance Française around the world was generated. We looked for the typography of the official logo of the Alliance and the colors it uses.
La Typographie
An analysis was also made of the Primary and Secondary colors for the correct use of the Alliance Logo and what is allowed and what is not allowed for its use in different stationery and visual communication formats.mitido for its use in different stationery and visual communication formats.
Second Stage
La Couleur
Afterwards, the colors that the Logo would carry were selected according to the official graphic guidelines established by the Alliance Française.
Third Stage
Le logotype Alliance Française
Finally, the elements were integrated and their shapes, sizes and positions were played with.
Logo Uses and Variations
result.
Use of the Logo in Social Media Content.
